Bloke is a lifestyle brand for the modern gentleman…but it didn’t start out that way.
Founded in Montreal’s West Island in 2016, Bloke—The gentleman’s grooming lounge—offers an environment tailored to men. Stylish, modern haircuts and shaving, along with espresso, scotch, and inset TV’s in their mirrors, Bloke is fast becoming the go-to name in men’s grooming.
Today’s barbering industry is built largely on the principles of simple, no-frills offerings that were omnipresent in the 50s. The 1960s brought an end to widespread traditional barbershops, as men started growing bushy beards and long hair, and barbers were simply not trained to cut long hair.
The last 20 years, however, has seen a resurgence in barbershops, led by men’s desire to take care of their esthetics the same way women have for decades. Men are getting used to a better overall experience—due to years spent getting their hair cut in salons—but most barbershops are still based on a simple, no-frills methodology.
For the most part, barbershops are just selling haircuts. Bloke, on the other hand, is more than a barbershop…
…it’s a lifestyle. As such, we rebranded in 2018 from Bloke Barbers, to simply Bloke.
We are Bloke owners Kamal Panesar and Demo Pedulla and, to us, Bloke stands for taking care of the way one looks, for being a good father, for taking care of one’s health, for being a good husband, for being a contributing member of society, for working hard, for donating to charity and, in all other ways, represents all of the best attributes we believe the modern gentleman should have.
Our clients may come from different walks of life, but whether tradesmen, business owners, or school teachers, they are all Blokes in their own right.
We believe that the modern gentleman needs a brand that they can associate themselves with. A brand that is not about a specific suit, or a specific job, or a specific income level, but one that is about a mindset.
Bloke will act as a counter-current to the Thug Life attitude, bringing back the gentleman in the process. In place of thug life, we say Bloke Life…and that is our compass.
So, follow us and #blokelife to watch our journey, to learn about grooming, to get access to products, business networking opportunities, memberships, subscriptions, video content and so much more.
Welcome to the family.